I'm Michael Famiglietti. For two years I ran marketing in-house for a home service company on Long Island. I was the marketing department there, and later I led it with a teammate reporting to me. I built the company's CRM, set up the texts that went out to new leads the moment a form came in, wrote the follow-up and nurture sequences, and wrote the copy for the posts and ads.
Most owners don't have a marketing department, and posting jobs and asking for reviews are the first things to slip on a busy week. Tomorrow's schedule still needs sorting and somebody on the crew called out, and by nine at night nobody wants to sit down and write a Google post about a kitchen they finished at two in the afternoon. Compa takes the parts of that work an owner can't keep up with alone and puts them in a text thread.
Why it's a text thread
Owners already run the business out of their texts, with the crew and with customers, and a text thread is the one place you never have to remember to check. Plenty of owners have a login somewhere for a marketing tool they paid for and stopped opening, and an app would have been one more of those. With Compa you send the photo from the driveway with a few words about the job, and the post is waiting for you before you've backed out.
Compa is an AI assistant, and it says so in its very first text. A lot of my time has gone into what it won't do, like texting your customers or adding details to a job you never mentioned. Every draft comes to you first, and a real person on our team keeps an eye on things.
Where the name comes from
In Mexican Spanish, compa, short for compadre, is a friend you trust. In Italian-American speech, cumpà means the same thing. I wanted a name that sounded like someone you'd text after a long day, and this one works for owners on both sides of that. It also points back to my own family, since my parents come from Sturno, a small town in the province of Avellino.
Compa's public beta opened Mon Nov 2, 2026, and spots are limited. If you run a blue-collar business out here, text COMPA and send a photo of your last job. You can reach me anytime at hello@textcompa.com.
Michael FamigliettiFounder, Compa