What Google and the FTC ban when you ask for reviews: a 2026 checklist for contractors
A plain-English 2026 checklist of what Google and the FTC ban when you ask for reviews: gating, incentives, staff reviews, fake reviews and threats.
Marketing help for blue-collar business owners
Review texts and Google posts you can send between jobs, written for your trade.
They said they'd leave a review and didn't: what to text, and when to stop
Review reminder texts for customers who said they'd leave one and didn't, when to send the one reminder, when to stop, and how to fix a link that didn't work.
How to reply to a bad Google review without making it worse
How to reply to a bad Google review as a contractor or home service owner, with example replies, what never to say and when a review needs your insurance first.
What to text a customer after you send an estimate (and when to call instead)
Follow-up texts for estimates that went quiet, with timing for fences, roofs, HVAC, cleaning and remodels, and when to pick up the phone instead.
Do Google Business Profile posts help? What they do in 2026 (and what Google took away)
What Google Business Profile posts actually do in 2026, what they don't do for rankings, what Google removed, and what a blue-collar business should post.
How to ask a customer for a Google review by text (with examples)
Short Google review request texts for HVAC, plumbing, roofing, cleaning, landscaping and more, each one text long, plus when to send them and what Google bans.
How to reply to a 5-star Google review (examples by trade)
Short replies to 5-star Google reviews for HVAC, plumbing, roofing, cleaning, landscaping and more, plus what Google says to avoid and when to reply.